Big Brother fans voiced their pain on social media as they implored housemates to abandon their latest antics, confessing that the latest shopping task was a 'hard watch'.
Moments shown in Thursday's episode were dubbed 'major cringe', as the surviving contestants got a bit too much into their latest challenge.
This week's task sees the Big Brother residence divided into distinct factions comprising a biker gang, grifter geezers, and moustache mobsters.
At the hierarchy's peak stands Marcello, anointed as the 'Big Boss', with Lily serving loyally as his trusty right-hand confidante.
Yet one trio labelled saboteurs with Nathan, Ali and Hanah tasked with strategically undermining their teammates to claim victory, reports the Mirror.
Big Brother housemates chatting near the stairs (Image: ITV)
While they donned costumes for their roles, most members of the household also adopted new voices for their characters but they didn't all go down well.
One viewer said: "The attempted accents are giving heavy cringe. Please stop."
A different enthusiast lamented: "These accents are a hard watch."
Audiences pondered whether an off-camera clarification had mandated such exaggerations, as one queried: "Can they stop with the accents or is it part of the task?"
Big Brother housemates were dressed up (Image: ITV)
Suspicions arose suggesting that certain individuals, including Khaled and Emma, were perhaps auditioning for roles in the foreseen Peaky Blinders film through their exaggerated linguistics.
An additional voice chimed in: "I hope this is a very short task because these accents are really cringy, especially the Moustache team."
Finally, a fan lamented: "I can't deal with the abundance of GCSE drama accents."
Lily, Emma, Ali, Khaled and Baked Potato are the newest housemates facing eviction, their futures uncertain and left to the mercy of the public.
The power to evict is now in the hands of the viewers, with voting open exclusively on the Big Brother app, determining who will be shown the door from the beloved reality programme.
Friday evening will witness the departure of the housemates from the show, while hosts AJ Odudu and Will Best capture the immediate reactions during the follow-up show.
